Well, it’s yet another holiday weekend. Memorial day. Traffic will be slow… NO i’m not talking about traffic on the highway

It’s interesting how holidays can really impact internet traffic and sales. It’s obvious that people’s mindset is totally different when a holiday floats around, but some holidays put people in an even better BUYING mindset.

Let’s take for example, this holiday, Memorial day. Like in the past, I will most likely suffer pretty slow traffic on the weekend, especially on Sunday as people are out and about, visiting loved ones, and memorial sites. However Monday is usally a really good day. People are at home enjoying their day off relaxing… and relaxing usually involves internet time!

Now Christmas is an entirely different deal. Christmas = buyers. The last two weeks in December are usually pretty stellar as far as traffic volume and conversions. Whole different mindset

How is your traffic when a holiday kicks around?

Is it me, or is google’s tracking jacked lately? What really sucks is, I think it’s been this way for a while but until recently, I’ve never really noticed it this bad. Just for kicks I thought i’d test it.

I started a small “test” campaign with only 5 adgroups and also created a seperate alias per adgroup so I would know the sale indeed came from that particular adgroup.

I noticed problems right away. Yesterday Google showed 6 conversions in one of the adgroups of this tiny campaign, while my actual sales were 13… that is no typo. 7 sales were unaccounted for! That’s a MAJOR difference and very dissapointing to say the least.

Now on a very small scale like this it may not matter much, but imagine a campaign that gets hundreds of conversions per day… and what about older campaigns with thousands registered… how accurate has past optimization efforts been with tracking this horrible?

Anyone else seeing these fluctuations?

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