Hey thanks!!

I basically use broad and phrase as a breeding ground for high relevant exact match keywords.

As I pluck the exact match search phrases from either broad or phrase, I add that exact match phrase as a negative in both campaigns. Here is an example.

If I have a broad match keyword “cocker spaniel collar” and a phrase match “cocker spaniel collar” and pulled a search query report, and saw I received a conversion on “blue cocker spaniel collar” I would add [blue cocker spaniel collar] to my exact match campaign, and add -[blue cocker spaniel collar] to both the phrase and broad at the adgroup level.

Just ad the exact match negative so it doesn’t throttle other searches

IMHO means “In My Humble Opinion”

Hope this helps!

Peter

Do you mean your Broad & Phrase match campaigns would both include a negative keyword for the exact match of the keyword? Or could you also include the Phrase match as a negative keyword in the Broad match campaign?

So, Broad Match campaign would have two negative keywords (Phrase & Exact); Phrase would have one negative (Exact), and the Exact match campaign would have no negatives – is this correct?

And would you include these negative keywords at the Adgroup level or the campaign level or does it matter considering you only have one keyword per adgroup anyway?

Oh, and what does IMHO mean? And you say doing things this way allows you to bid at the adgroup level – what are the advantages of bidding at the adgroup level?

Sorry for all the questions – just trying to get things clear in my head.

Thanks for the kind words Actually I separate match types. In other words, I’ll do one campaign broad match, another phrase, another exact and one KW er adgroup. It’s so much easier to manage IMHO and it allows me to bid at the adgroup level.

Hope this helps!

Peter

You said “I check and see what exact phrases were used to trigger my keyword (for my broad and phrase match campaigns), ”

Do you group your keywords by the different matching types i.e One camapaign will have 3 different ad group’s one for each match type?

If you do this what is the benefits of setting up a campaign this way?

The info you share is excellent – thanks a lot.

Take care!

Peter

Thanks! Very good question… I keep it running however I add all the keywords I peeled as exact negatives in the old adgroup This assures those keywords will never be pulled from the old adgroup again… like this -[keyword]

Sorry for not mentioning this in the video…

Peter