Perry Marshall has talked about “peel and stick” for a very long time. I can tell you first hand, it is quite effective. By putting your top performing keywords in their own campaign, and with Google taking campaign performance history into account, your impression share usually spikes.
But i’ve taken it a step further. I check and see what exact phrases were used to trigger my keyword (for my broad and phrase match campaigns), and then peel and stick those top performing keywords as exact match. Normally I would have had to run a search query report but now with the new interface, I can pull this data in seconds.
Check out my technique (no big secret, but for many, it’s something they don’t do):
Please feel free to leave a comment… i’d love to hear it!