As marketers, we are faced with a lot of change. What works well today, may not work tomorrow. Also, when testing new markets, we need to think outside of the box and devise selling propositions that exceed our competitors just to maintain our own survival. Below is a video that is really inspiring. I wanted [...]

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Speed PPC is a great program to quickly throw up laser targeted campaigns. Coupled with php echo, you can increase your conversion rates substantiually as well. I put together this video to show you an example of how you can get a campaign up in a very short period of time, with every keyword having [...]

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Something happened today that really blew my mind. Anyone who has talked to me in the past has most likely heard me talk about the WarriorForum. That place is amazing. I am diving into a new niche and building out an authority site and needed some articles like FAST. Now, my usual content writers are [...]

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Perry Marshall has talked about “peel and stick” for a very long time. I can tell you first hand, it is quite effective. By putting your top performing keywords in their own campaign, and with Google taking campaign performance history into account, your impression share usually spikes. But i’ve taken it a step further. I [...]

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I wanted to take a few minutes and discuss the Google Wonder Wheel because it’s one of the most powerful research tools i’ve seen… and it’s free! One of the things I like about it, is not only can you really expand your current keyword lists, but it also can give you some insights on [...]

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